Gallery 23 is a familyrun business which has spent the last two decades adorning artwork with quality, bespoke frames. Groupon Asks Groupon finds out how Gallery 23 helps artwork to look its best. G What’s the story behind the business? It’s a familyrun business that has been running for over 30 years which specialises in professional picture framing as well as a full photo print service including print to canvas, photo restoration and photography. G How do you approach framing? There are different approaches that can be taken to framing but whatever the approach used, the colours and style of both the frame and the matting will substantially affect how it is perceived. G How can frames best enhance the artwork? People should select mat colours from the colours in the print itself. This tends to lead the eye into the print, rather than distract from it. The same applies with the frame try to pick framing materials that repeat textures, patterns and other elements in the print itself. The end result should be pleasing to the eye, and contribute to the perception of the print itself.