Budding marketers can pick up a variety of tips, tricks and advice as part of an online marketing diploma (usually €1071). The course enables students to obtain a variety of skilsl from page and image design to social media, email campaigns and search engine optimisation (SEO). Each module contains live presentations, recordings, Q and As, and practical methods designed to be used in real-world scenarios.

Yet to be widely reviewed, Shaw Academy has gathered over 3,000 likes on Facebook.

Syllabus

• The foundation of diploma in online marketing

• Web development for the online marketer

• Web design for the online marketer

• Tracking success

• Software as a service (SaaS)

• Pay per click advertising (PPC)

• Online affiliate marketing

• Search engine optimisation

• Social marketing and online reputation management (ORM)

• Email marketing and building a platform for success

The Merchant

The Shaw Academy provides a range of online programmes, such as diploma courses, each accessible on a variety of digital devices. Options range from household budgeting to health and fitness, as well as diplomas in photography, online marketing and advanced financial trading. The academy’s courses include tutor support and a round-the-clock technical help desk.

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