Cyber Monday is a day in November-December when online retailers launch their biggest and best offers ahead of the holiday season. It follows hot on the heels of Black Friday in what is a long weekend of retail therapy – with discounts across tech, fashion, homeware, and more.
Black Friday is always held the day after Thanksgiving, and Cyber Monday always comes the Monday after. Because of this, the specific dates of both Black Friday and Cyber Monday change each year. Cyber Monday 2020 will be on November 30.
Cyber Monday was born in the USA in the mid-2000s to publicize online shopping, which back then was much less popular than it is now. The idea was to replicate Black Friday – then aimed solely at physical stores – for online businesses. Today, of course, more shopping takes place online, so the lines between Black Friday and Cyber Monday have become blurred.
Cyber Monday deals used to only be available within a 24-hour window – from midnight on the Sunday to midnight on the Monday. But in recent years the boundaries between Black Friday and Cyber Monday have become less pronounced.
Today, Black Friday and Cyber Monday fall under the banner of Cyber Week, when deals are available right across that weekend and sometimes beyond. This is great for you, the shopper, as you’re less likely to miss out on Black Friday and Cyber Monday deals (depending on how long stocks last, of course).
Retailers set their own rules around Cyber Monday. While larger brands are likely to roll offers across the week, smaller businesses may stick to the original rules of only releasing deals within that 24-hour period.
Cyber Monday deals are among the best you’ll find anywhere all year – even more so than sales around the Christmas period.
Historically, the biggest sales of the year were held after the holidays in January, mostly to clear unsold stock from the previous year. But that’s now been replaced by Black Friday and Cyber Monday – today, they are unarguably the most significant events on the retail calendar. Expect huge discounts from major retailers and brands. Many will tease their top offers in the days running up to that weekend, so you can get a good idea of what deals will be available. Remember though, prices can change in real-time.
Shopping for a gift? Use our gift guide.
Don’t roll out of bed and straight online – make sure you:
This way you’ll get a preview of what offers are available and the different prices on them. Get out of bed early – once the deals are gone, they’re gone.